The heat map is one of the most useful and powerful data analysis tools available in business intelligence.
It is a visualization feature that presents multiple rows of data in a way that makes immediate sense by assigning different sizes and colors to cells, each representing a row.
If the data points are valued, that is, each point is associated with a value, the graphical representation consists of regions known as areas of same value which can be filled with different colors and/or delineated by contour lines.
Heat maps illustrate the density and distribution of point data, generated in real time over pan and zoom maps. Point influence (radius) and color swatches can be configured to give the most appropriate overlays for your data.
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